"The Next Stage In Digital Activism Is Brought to You By Fancy Soap", 23 Nov 2016

Access Now and Lush have created a special, limited edition bath accessory to raise awareness of digital rights around the world. Last night, nuzzled in between narrow aisles stocked with high-end shampoo, conditioner, and body lotion...a few dozen...cosmetics shoppers and I witnessed an impassioned defense of internet freedom. The occasion for this rather aromatic discussion of internet policy was the launch, at the... location of cosmetics retailer Lush, of a special edition "bath bomb" called Error 404...Sales of this particular bath bomb will go toward Access Now, a digital rights group that Lush partnered with in order to raise awareness among topics like state-sponsored internet shutdowns, online privacy, and digital security among a group of people that may not regularly pay attention to these issues... "We need to protect the internet all over the world," said Access Now Executive Director Brett Solomon, who noted that while the average American may not be worried about things like an internet shutdown, other people around the world are not so lucky, pointing to an ongoing shutdown in Ethiopia.