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Article

4 Jan 2018

Author:
Nur Jaziqah A Malek, Malaysian Reserve

Malaysia: Study shows that majority of consumers expect businesses to prevent environmental damage and forced labour in their supply chains

"Malaysian prefer brands with CSR programmes, says study," 04 January 2018

About 92% of Malaysian consumers said businesses have a responsibility to do social good, suggesting that corporate social responsibility (CSR) remains an important consideration for Malaysian brands.

In a new YouGov Omnibus research, it also stated that half of Malaysians (52%) believe businesses have a responsibility to ensure their supply chain does not harm the environment.

As 52% of Malaysians believe that businesses are responsible at preventing the environmental damage incurred in their supply chains, nearly half (48%) of consumers believe that businesses are responsible to ensure that their supply chain is free from damaging practices such as forced labour.

Moreover, 52% Malaysians feel that businesses should assist in upskilling community members.

...50% of consumers opine that businesses carry the responsibility across the Asia-Pacific region as an average, with the Philippines topping the rank at 63% and Thailand bottoming the rank with 42%.

The sample is made of 9,000 respondents from nine countries in the Asia-Pacific region, 1,000 each from Australia, China, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.