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Article

18 Nov 2008

Author:
Arab News

Rahma advertisements urge mercy for workers [Saudi Arabia]

The abuse of workers in the Kingdom, as reported by several human rights groups, has prompted a Saudi advertisement agency boss to launch a series of TV advertisements to encourage people to show mercy...The campaign, entitled Rahma, is part of Full Stop Advertising’s corporate social responsibility drive. Organizers of the campaign hope to modify public attitudes by encouraging people to treat workers humanely. [refers also to Middle East Broadcasting Center (MBC)]