"Reporting parameters and children’s rights", 27 July 2015

In line with our heritage as a responsible corporate citizen, the Rosy Blue Business Alliance is committed to respecting the economic, social, cultural, political and civil rights of individuals involved in and impacted by our operations. We support the United Nations’ Universal Declaration of Human Rights and the Core Conventions of the International Labour Organisation. We believe that this is good for business because these standards, attitudes and behaviour help create a business and societal culture in which our company can best thrive...As a company it is important to set goals, measure performance and manage change. We report annually on our progress to our external stakeholders. While doing so, we chose to use parameters and more specifically to use the GRI G4 guidelines...While writing our report and using the G4 guidelines this year, we could easily extend the guidelines to integrate children’s rights into our sustainability measuring. We believe this tool is a first very good step to close the current gap and we hope it will be integrated in the GRI and other relevant standards. There is clearly a high need and importance for measuring initiatives regarding specific vulnerable groups. Examples of measurable parameters can help companies integrate more specific measures into their policies and procedures. But the lack of measurable parameters regarding this very specific group of children shows us there might be a bigger deficit. While we are very pleased using the GRI standard, it is not perfect yet. There is a high need for it to go broader and deeper, integrating specific tools and more specific indicators like these children rights parameters.