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Article

1 Oct 2010

Author:
Sarah Murray, Financial Times

Response falls short of ecological challenges

When it comes to water consumption, Unilever is looking beyond its own use, to that of the people who buy its products. Working with a non-governmental organisation in [India],...[Unilever] calculated that a laundry product it had formulated could – by reducing the amount of rinsing required – generate potential water savings in the region of 14bn litres a year...[The] Unilever approach is an example of how companies taking a lead in this area are looking more broadly at what “sustainable business” means...“There’s room for optimism,” says [Mindy Lubber of Ceres]. “But we need to massively jump-start this.” [Dax Lovegrove of WWF UK] agrees: “It’s starting to happen among a minimum of leading businesses. But the response is not equal to the global sustainability challenges we face.” [also refers to Wal-Mart, Marks & Spencer, B&Q (part of Kingfisher)]