The culture war over gay rights has entered the impersonal world of e-commerce...[A]dvocates...have put many of the country’s largest retailers…on the spot over their indirect and...unnoticed roles in funneling money to Christian groups...opposing homosexuality. The advocates are demanding that the retailers end their association with an Internet marketer that gets a commission from the retailers for each online customer…[C]onservative Christian groups…say they are being attacked for their legitimate biblical views… Caught in the middle are companies, including such giants as Macy’s, Expedia and Delta Air Lines, which have the dual aims of avoiding politics but not offending any consumers...Close to 100 companies have left the charity arrangement, though most refuse to discuss the matter. These have become the objects…of a countercampaign from the Christian groups...A few companies...have been persuaded to rejoin... [also refers to Apple, Avis (part of Avis Budget), Barneys, CGBG, Microsoft, Netflix, PetSmart, Sam’s Club (part of Wal-Mart), Target, Wal-Mart, Westin Hotels & Resorts]