...the companies who campaigned for the "yes" vote were labelled "corporate fascists"...Qantas chief executive Alan Joyce...the first to put on his jackboots.

He proudly used the Qantas brand to campaign for same-sex marriage, and was subjected to much criticism for it...Joyce, and other chief executives, clearly believe there is a place for corporations to contribute to values-based public debates...there was a business case for companies speaking out on social issues...increasing numbers of shareholders looked at "environmental, social and governance issues" as a reason to invest in companies...

Corporations need to fashion themselves as authentic and socially conscious or consumers and shareholders won't back them...

[also refers to Adani, Westpac, Commonwealth Bank and Medibank]