[T]he World Business Council for Sustainable Development [WBCSD], [a CEO-driven organisation of over 200 progressive companies], would like businesses to...reorder their business models, and begin addressing some of our most pressing developmental challenges. Businesses are aptly placed for they can take solutions to scale, with or without governmental support...What is needed...is the integration of sustainability into everything businesses do; including it into every process or activity they engage in...[Peter] Bakker [president and CEO of WBCSD asks]..."Why do governments subsidise and incentivise fossil fuels, and not renewable energy?"...WBCSD...with Paul Polman, CEO of Unilever as chair, is...attempting to take the climate battle to the boardrooms of companies...[T]he Council is now advocating Action 2020...The action plan has 9 focus areas: climate change, nutrient elements, ecosystems, harmful substances, water, food, basic needs and rights, skills and employment, and sustainable lifestyles...[Also refers to Coca-Cola, PepsiCo, Puma, Tata Steel (part of Tata Group)]