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Article

17 Jan 2005

Author:
Edward Iwata, USA Today

Tsunami donors creative in giving [USA]

As donations pour in at a record pace, U.S. industries, charities and celebrities are using marketing creativity, high-tech know-how and business smarts to raise cash and goods for tsunami aid. [refers to Intelsat, HP (Hewlett-Packard), MTV, Amazon.com, Yahoo!, Best Buy, Costco, Kmart, OfficeMax, Washington Mutual, Northwest Airlines, American Airlines, Delta Airlines, Starbucks, Discovery Stores (part of Discovery Communications, a joint venture of Liberty Media, Cox Enterprises & Advance/Newhouse Communications), Safeway (USA), NBC (joint venture General Electric & Vivendi Universal), Allstate, Toyota, Dow Chemical, Coca-Cola, McCann-Erickson, Hungry Man Production, Hill & Knowlton]