France's regulatory body dealing with data privacy has fined Google €50 million regarding advertisers’ access to users' personal data, it announced on Monday.

The National Commission on Informatics and Liberty (CNIL) said Google LLC received the financial penalty for a "lack of transparency, inadequate information and lack of valid consent regarding advert personalization."

It marks the first time the CNIL has used the EU's strict General Data Protection Regulation (GDPR)...

The authority said Google did not take appropriate measures when asking users for their data.

"The restricted committee observes that the users’ consent is not sufficiently informed," the CNIL wrote in a statement...

Google said in a statement: "People expect high standards of transparency and control from us. We're deeply committed to meeting those expectations and the consent requirements of the GDPR.

"We're studying the decision to determine our next steps."