Scepticism is usually in order when companies boast how socially responsible they are, but Nike's decision to publish its entire list of contract manufacturers on the internet is harder to dismiss. Nike's move opens a new front in companies' efforts to engage with their critics...The first age [of corporate responsibility] was corporate philanthropy...Second-age corporate responsibility advocates say knowing what is on campaigners' minds is as important to a company's health as protecting it from fraud...Nike is now trying to go a stage further. The company says it sees corporate responsibility as a way of improving its performance rather than just protecting its reputation. [also refers to Wal-Mart, Monsanto]