JCPenney has long been committed to legal, ethical and environmentally sound business practices. We require our suppliers to share that commitment... As a purchaser of gold jewelry, we, like our customers, are concerned about the environmental and social impact of gold mining and refining operations. To address those issues effectively, we advocate a comprehensive approach of the type in which our suppliers and their industry organizations have been engaged with the mining and refining industries, NGOs and other stakeholders... We understand that the mining and jewelry industries are currently in discussions with the No Dirty Gold Campaign and other interested parties to determine how best to ensure that gold is responsibly mined.