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์ด ํŽ˜์ด์ง€๋Š” ํ•œ๊ตญ์–ด๋กœ ์ œ๊ณต๋˜์ง€ ์•Š์œผ๋ฉฐ English๋กœ ํ‘œ์‹œ๋ฉ๋‹ˆ๋‹ค.

๊ธฐ์‚ฌ

2006๋…„ 2์›” 1์ผ

์ €์ž:
Helzberg Diamonds

Helzberg Diamonds Says No To Dirty Gold

In response to growing environmental and human rights concerns related to the mining of karat gold used in jewelry manufacturing, H. Marvin Beasley, Chairman and C.E.O. of Helzberg Diamonds [part of Berkshire Hathaway] said, "Our company is extremely concerned about the environmental and social impacts of irresponsible mining practices, and we strive to promote the responsible production of gold and precious metals.

ํƒ€์ž„๋ผ์ธ

๊ฐœ์ธ์ •๋ณด

์ด ์›น์‚ฌ์ดํŠธ๋Š” ์ฟ ํ‚ค ๋ฐ ๊ธฐํƒ€ ์›น ์ €์žฅ ๊ธฐ์ˆ ์„ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. ์•„๋ž˜์—์„œ ๊ฐœ์ธ์ •๋ณด๋ณดํ˜ธ ์˜ต์…˜์„ ์„ค์ •ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๋ณ€๊ฒฝ ์‚ฌํ•ญ์€ ์ฆ‰์‹œ ์ ์šฉ๋ฉ๋‹ˆ๋‹ค.

์›น ์ €์žฅ์†Œ ์‚ฌ์šฉ์— ๋Œ€ํ•œ ์ž์„ธํ•œ ๋‚ด์šฉ์€ ๋‹ค์Œ์„ ์ฐธ์กฐํ•˜์„ธ์š” ๋ฐ์ดํ„ฐ ์‚ฌ์šฉ ๋ฐ ์ฟ ํ‚ค ์ •์ฑ…

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๋ถ„์„ ์ฟ ํ‚ค

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๊ท€ํ•˜๊ฐ€ ์šฐ๋ฆฌ ์›น์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋ฉด Google Analytics๋ฅผ ์‚ฌ์šฉํ•˜์—ฌ ๊ท€ํ•˜์˜ ๋ฐฉ๋ฌธ ์ •๋ณด๋ฅผ ์ˆ˜์ง‘ํ•ฉ๋‹ˆ๋‹ค. ์ด ์ฟ ํ‚ค๋ฅผ ์ˆ˜๋ฝํ•˜๋ฉด ์ €ํฌ๊ฐ€ ๊ท€ํ•˜์˜ ๋ฐฉ๋ฌธ์— ๋Œ€ํ•œ ์ž์„ธํ•œ ๋‚ด์šฉ์„ ์ดํ•ดํ•˜๊ณ , ์ •๋ณด ํ‘œ์‹œ ๋ฐฉ๋ฒ•์„ ๊ฐœ์„ ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๋ชจ๋“  ๋ถ„์„ ์ •๋ณด๋Š” ์ต๋ช…์ด ๋ณด์žฅ๋˜๋ฉฐ ๊ท€ํ•˜๋ฅผ ์‹๋ณ„ํ•˜๋Š”๋ฐ ์‚ฌ์šฉํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. Google์€ ๋ชจ๋“  ๋ธŒ๋ผ์šฐ์ €์— ๋Œ€ํ•ด Google Analytics ์„ ํƒ ํ•ด์ œ ์ถ”๊ฐ€ ๊ธฐ๋Šฅ์„ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค.

ํ”„๋กœ๋ชจ์…˜ ์ฟ ํ‚ค

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์šฐ๋ฆฌ๋Š” ์†Œ์…œ๋ฏธ๋””์–ด์™€ ๊ฒ€์ƒ‰ ์—”์ง„์„ ํฌํ•จํ•œ ์ œ3์ž ํ”Œ๋žซํผ์„ ํ†ตํ•ด ๊ธฐ์—…๊ณผ ์ธ๊ถŒ์— ๋Œ€ํ•œ ๋‰ด์Šค์™€ ์—…๋ฐ์ดํŠธ๋ฅผ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. ์ด ์ฟ ํ‚ค๋Š” ์ด๋Ÿฌํ•œ ํ”„๋กœ๋ชจ์…˜์˜ ์„ฑ๊ณผ๋ฅผ ์ดํ•ดํ•˜๋Š”๋ฐ ๋„์›€์ด ๋ฉ๋‹ˆ๋‹ค.

์ด ์‚ฌ์ดํŠธ์— ๋Œ€ํ•œ ๊ฐœ์ธ์ •๋ณด ๊ณต๊ฐœ ๋ฒ”์œ„ ์„ ํƒ

์ด ์‚ฌ์ดํŠธ๋Š” ํ•„์š”ํ•œ ํ•ต์‹ฌ ๊ธฐ๋Šฅ ์ด์ƒ์œผ๋กœ ๊ท€ํ•˜์˜ ๊ฒฝํ—˜์„ ํ–ฅ์ƒ์‹œํ‚ค๊ธฐ ์œ„ํ•ด ์ฟ ํ‚ค ๋ฐ ๊ธฐํƒ€ ์›น ์ €์žฅ ๊ธฐ์ˆ ์„ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค.