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์ด ํŽ˜์ด์ง€๋Š” ํ•œ๊ตญ์–ด๋กœ ์ œ๊ณต๋˜์ง€ ์•Š์œผ๋ฉฐ English๋กœ ํ‘œ์‹œ๋ฉ๋‹ˆ๋‹ค.

๊ธฐ์‚ฌ

2006๋…„ 1์›” 25์ผ

Coca-Cola

The Coca-Cola Company Statement regarding Colombia Accusations

๋ชจ๋“  ํƒœ๊ทธ ๋ณด๊ธฐ
๋”๋ณด๊ธฐ
The allegations against our business in Colombia are false. We have been in Colombia for 70 years and have been an exemplary member of the business community. The plaintiffs' accusations do not reflect the facts on the ground in Colombia.

๋‹ค์Œ ํƒ€์ž„๋ผ์ธ์˜ ์ผ๋ถ€

Students Campaign to Ban Coca-Cola Products on Campuses [UK, USA]

[Poet Martin Espada's] Statement on Coca-Cola [Colombia]

Coca-Cola lawsuit (re Colombia)

๊ฐœ์ธ์ •๋ณด

์ด ์›น์‚ฌ์ดํŠธ๋Š” ์ฟ ํ‚ค ๋ฐ ๊ธฐํƒ€ ์›น ์ €์žฅ ๊ธฐ์ˆ ์„ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. ์•„๋ž˜์—์„œ ๊ฐœ์ธ์ •๋ณด๋ณดํ˜ธ ์˜ต์…˜์„ ์„ค์ •ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๋ณ€๊ฒฝ ์‚ฌํ•ญ์€ ์ฆ‰์‹œ ์ ์šฉ๋ฉ๋‹ˆ๋‹ค.

์›น ์ €์žฅ์†Œ ์‚ฌ์šฉ์— ๋Œ€ํ•œ ์ž์„ธํ•œ ๋‚ด์šฉ์€ ๋‹ค์Œ์„ ์ฐธ์กฐํ•˜์„ธ์š” ๋ฐ์ดํ„ฐ ์‚ฌ์šฉ ๋ฐ ์ฟ ํ‚ค ์ •์ฑ…

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๊ท€ํ•˜๊ฐ€ ์šฐ๋ฆฌ ์›น์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋ฉด Google Analytics๋ฅผ ์‚ฌ์šฉํ•˜์—ฌ ๊ท€ํ•˜์˜ ๋ฐฉ๋ฌธ ์ •๋ณด๋ฅผ ์ˆ˜์ง‘ํ•ฉ๋‹ˆ๋‹ค. ์ด ์ฟ ํ‚ค๋ฅผ ์ˆ˜๋ฝํ•˜๋ฉด ์ €ํฌ๊ฐ€ ๊ท€ํ•˜์˜ ๋ฐฉ๋ฌธ์— ๋Œ€ํ•œ ์ž์„ธํ•œ ๋‚ด์šฉ์„ ์ดํ•ดํ•˜๊ณ , ์ •๋ณด ํ‘œ์‹œ ๋ฐฉ๋ฒ•์„ ๊ฐœ์„ ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๋ชจ๋“  ๋ถ„์„ ์ •๋ณด๋Š” ์ต๋ช…์ด ๋ณด์žฅ๋˜๋ฉฐ ๊ท€ํ•˜๋ฅผ ์‹๋ณ„ํ•˜๋Š”๋ฐ ์‚ฌ์šฉํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. Google์€ ๋ชจ๋“  ๋ธŒ๋ผ์šฐ์ €์— ๋Œ€ํ•ด Google Analytics ์„ ํƒ ํ•ด์ œ ์ถ”๊ฐ€ ๊ธฐ๋Šฅ์„ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค.

ํ”„๋กœ๋ชจ์…˜ ์ฟ ํ‚ค

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์šฐ๋ฆฌ๋Š” ์†Œ์…œ๋ฏธ๋””์–ด์™€ ๊ฒ€์ƒ‰ ์—”์ง„์„ ํฌํ•จํ•œ ์ œ3์ž ํ”Œ๋žซํผ์„ ํ†ตํ•ด ๊ธฐ์—…๊ณผ ์ธ๊ถŒ์— ๋Œ€ํ•œ ๋‰ด์Šค์™€ ์—…๋ฐ์ดํŠธ๋ฅผ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. ์ด ์ฟ ํ‚ค๋Š” ์ด๋Ÿฌํ•œ ํ”„๋กœ๋ชจ์…˜์˜ ์„ฑ๊ณผ๋ฅผ ์ดํ•ดํ•˜๋Š”๋ฐ ๋„์›€์ด ๋ฉ๋‹ˆ๋‹ค.

์ด ์‚ฌ์ดํŠธ์— ๋Œ€ํ•œ ๊ฐœ์ธ์ •๋ณด ๊ณต๊ฐœ ๋ฒ”์œ„ ์„ ํƒ

์ด ์‚ฌ์ดํŠธ๋Š” ํ•„์š”ํ•œ ํ•ต์‹ฌ ๊ธฐ๋Šฅ ์ด์ƒ์œผ๋กœ ๊ท€ํ•˜์˜ ๊ฒฝํ—˜์„ ํ–ฅ์ƒ์‹œํ‚ค๊ธฐ ์œ„ํ•ด ์ฟ ํ‚ค ๋ฐ ๊ธฐํƒ€ ์›น ์ €์žฅ ๊ธฐ์ˆ ์„ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค.