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Article

29 Mar 2025

Author:
The Guardian

Global: Protests hit Tesla dealerships in challenge to Elon Musk, claiming "stopping Musk will help save democracy"

See all tags Allegations

"Protests hit Tesla dealerships across the world in challenge to Elon Musk"

From Australia to Europe and the US, demonstrators rallied against carmaker’s dismantling of US federal government

Thousands of people worldwide on Saturday protested Elon Musk and his efforts with Donald Trump to dismantle the US federal government, with rallies held in front of nearly every Tesla showroom in the US and many around the world – a concerted effort to go after the billionaire’s deep pockets as the CEO of the electric vehicle maker. [...]

Protest organizers asked people to do three things: don’t buy a Tesla, sell off Tesla stock and join the “Tesla Takedown” movement.

“Hurting Tesla is stopping Musk,” reads one of the group’s taglines. “Stopping Musk will help save lives and our democracy.”

On Saturday, with more than 200 events planned worldwide, protests kicked off midday in front of Tesla showrooms in Australia and New Zealand and then rippled across Europe in countries including Finland, Norway, Denmark, Germany, France, the Netherlands and the UK. Each rally was locally organized with original themes. In Ireland, it was “Smash the Fash”, and Switzerland had “Down with Doge”. Photos posted to Bluesky by Tesla Takedown showed demonstrators in San Jose, California, close to where Tesla was previously headquartered, and Austin, Texas, where its headquarters are now. [...]

Musk and Tesla did not return requests for comment. [...]

Marty, 82, said he was attending the New York City rally “because I’m worried about my country”. In the 1960s, he protested the Vietnam war. “Now, it’s the overthrow of our country by oligarchs,” he said. The rally, he went on, was a message to “this guy Elon who is buying our government”. [...]

In London, dozens of demonstrators gathered at a Tesla showroom along the three-lane A40 in West London.

“Musk is hugely abhorrent. He is funding the far right, and meaning that any Republicans who speak out end up not being funded in their next election,” said gay rights campaigner Nigel Warner. [...]

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