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Artigo

23 Dez 2024

Author:
Rob Picheta, CNN

UK: Mondelez & Unilever dropped from royal warrants list; incl. cos. comments

King Charles ends royal warrants for Ben & Jerry’s owner Unilever and Cadbury chocolatiers, 23 December 2024

King Charles III has ended royal warrants for Cadbury and Unilever, which owns brands including Marmite and Ben & Jerry’s, in a blow to the household names.

Charles announced the second set of warrants of his reign...recognizing the included brands and companies as royal suppliers and allowing them to feature the Royal Arms on their packaging.

But the list did not include British chocolatiers Cadbury, which had held a warrant since Queen Victoria’s reign in the 19th century, or UK consumer goods giant Unilever.

No reason was given for the discontinuation of the pair’s warrants, as per royal protocol.

Both Unilever and Cadbury’s parent company Mondelez had been criticized by Ukraine’s government for continuing dealings in Russia after Moscow’s full-scale invasion of Ukraine in 2022, and Charles’ decision was announced six months after campaigners wrote an open letter to the monarch urging him to revoke their warrants, though there is no indication this was the reason for the move...

More than 500 brands and companies now hold warrants, according to the Royal Warrant Holders Association. They are issued for a five-year period at a time, and each warrant is reviewed in the year before its expiration.

Mondelez said in a statement: “Whilst we are disappointed to be one of hundreds of other businesses and brands in the UK to not have a new warrant awarded, we are proud to have previously held one, and we fully respect the decision.”

Unilever, meanwhile, said: “We are very proud of the long history our brands have supplying the royal household and of the warrants they have been awarded during this time, most recently by Her Majesty Queen Elizabeth II.”

According to the royal family’s website, warrants “may not be renewed if the quality or supply for the product or service is insufficient, as far as the relevant Royal Household is concerned”...

Activist group B4Ukraine wrote an open letter addressed to Charles in June, urging him to drop companies including Mondelez and Unilever from the royal warrants list. The group said “the continued presence and financial support of these companies in Russia only serve to prolong the brutal war against Ukraine”...

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