"Farmworkers lead 5-day march to pressure companies on wages, work conditions"

Farmworkers were leading a five-day, 45-mile (72-kilometer) trek on foot ... from one of the poorest communities in Florida to ... one of the richest in an effort to pressure retailers to leverage their purchasing power for better worker pay and working conditions.

The farmworkers said they were marching to highlight the Fair Food Program, which has enlisted companies like McDonald’s, Walmart, Taco Bell and Whole Foods to use their clout with growers to ensure better working conditions and wages for farmworkers. They hoped to use the march to pressure other companies, like Publix, Wendy’s and Kroger, to join the program that started in 2011.

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According to the Florida-based Coalition of Immokalee Workers, which organized the march, the program has ensured that farmworkers are paid for the hours they work; guaranteed them on-the-job safety measures such as shade, water and access to bathrooms; and has reduced the threats of sexual assault, harassment and forced labor under armed guards in the fields where tomatoes and other crops are harvested. Immokalee is a southwest Florida farming town in the heart of the state’s tomato-growing area.

Growers have benefitted since it reduces turnover and improves productivity, according to the coalition.

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