[The] starting point [of this chapter] is not whether business has a role to play in economic growth, but whether business can be a development agent which consciously endeavours to deliver developmental outcomes…I provide examples of private sector initiatives address different dimensions of the relationship [between business and poverty], exploring both the achievements and limitations…[refers to Nike, adidas/Reebok, Gap, Wal-Mart, H&M, Tesco, Carrefour, KarstadtQuelle, Levi Strauss, SABMiller, Anglo American, Cadbury, Shell, Marks & Spencer, Hindustan Lever, Grameen Bank, Telenor, ICICI Prudential, ABN Amro, Citigroup, Deutsche Bank, Coca Cola, Procter & Gamble, Vodafone, Philips, Intel, Infosys, Godrej, Accenture, Unilever, DHL (part of Deutsche Post), Canopy Capital, Starbucks, L’Oreal, Cisco Systems, Merrill Lynch (part of Bank of America)]