Kenyan business and government leaders pledged to take action to build sustainable solutions to hunger through market-based initiatives, as part of a Business Alliance Against Chronic Hunger facilitated by the Switzerland-based World Economic Forum. Unilever, Coca Cola, Monsanto, Sealed Air, Tetra Laval and Ericsson were among the multinational companies joining Kenyan and regional companies such as Comcraft, Kenya Commercial Bank, Nakumatt Holdings, Western Seed Company, Osho Chemical, ASET Capital and African Agricultural Capital, together with Kenyan government officials, NGO and international-agency leaders in mobilizing business solutions to the persistent problem of hunger in Kenya. “This is a new approach,” said Dr. Romano Kiome, Permanent Secretary of Agriculture with the Government of Kenya...Siaya District in Western Kenya was chosen as the initial pilot location due to its high levels of hunger and poverty, coupled with significant potential to increase food production, improve nutrition and boost incomes through business action...Participating companies developed plans of action for each priority area and pledged to meet and report back on concrete progress in late November.