Although it has been said by some that the rise of Mohammad Bin Salman as ruler of Saudi Arabia has brought about a certain liberty to a long thought of repressive state; there are still very real human rights abuses being carried out in and by the Kingdom of Saudi Arabia….

If the Saudi Authorities are failing to make progress on their own human rights, aren’t abiding by international law and standards of adequate human rights – then who is holding the state accountable…

A recent report about Noon,… was pulled together with the help of human rights organisation Equidem…

…Saudi Arabia should and could have adopted The UN Guiding Principles on Business and Human Rights as a blueprint to ensure human rights are protected and promoted throughout business operations in the country…

Not only does NUFC’s partnership with Noon violate the UN Guiding Principles on Business and Human Rights, but it also violates the NUFC’s own modern day

slavery statement…

If directors and owners aren’t being accountable for the due diligence of organisations they are partnering with (and given that Noon is also owned by the PIF – the same organisation that owns NUFC )…