This year's annual World Economic Forum witnessed the launch of a group dedicated to ending pediatric AIDS -- the Business Leadership Council for a Generation Born Free of HIV. The Business Leadership Council is comprised of representatives from diverse industries and countries, but all committed to the same ambitious goal: ending mother-to-child transmission of HIV by 2015...[P]ublic-private partnerships have been a crucial part of [the] global progress on fighting pediatric AIDS. Companies such as Johnson & Johnson, ViiV Healthcare, Disney, Chevron, Coca-Cola, and MAC Cosmetics [part of Estée Lauder] have helped lead the way in supporting scale-up of HIV prevention and treatment services in the developing world...[M]embers of this new Business Leadership Council -- including Apax Partners, Apria Healthcare Group, Jetro, McKinsey & Company, NBCUniversal, and WPP -- have now joined the fight.