"Guns in your investment portfolio: arming your 401(k) against gun makers", 6 Dec 2015

Anti-gun violence organizations are targeting publicly traded gun companies such as Smith & Wesson with backing from Snoop Dogg and other celebrity supporters...

...[A] business needs investors; without them it is difficult for a company to remain in business. And when investors want change, they can get it.Forcing change isn’t easy. Just ask anyone involved in the most successful social responsibility/divestment campaign to date: the push to sell stocks of companies doing business in apartheid-era South Africa...a group of anti-gun violence organizations –States United to Prevent Gun Violence, the anti-violence movement No Guns Allowed, and Campaign to Unload – are hoping a similar movement can urge Americans to fuse their collective cash to force change in the gun industry....