adidas does not have legal presence in Qatar.

adidas will not produce any WC2022 products in Qatar.

Our operations in Qatar involve franchise & wholesale business only where adidas is selling its products to the relevant franchise & wholesale partners for the purpose of resale to the end consumers in Qatar.

Our partners foresee minimal additional hiring related to WC2022, as the event will last 1 month only.

adidas will employ additional support staff for the WC 2022, but these will not be hired in Qatar.