…Cotton is an important raw material for IKEA… However, when grown conventionally, cotton farming uses large amounts of chemicals and water, raising costs and making it harder for farmers to earn a living…for IKEA to only use cotton from more sustainable sources means that the farmers supplying cotton used in its products use less water, chemical fertilisers and pesticides, while increasing their profits. Steve Howard, IKEA Chief Sustainability Officer, IKEA group said: “…Today, we are delighted to announce that we have reached our 100% target...”…This milestone is part of a long journey to help transform the cotton industry. In 2010, IKEA together with the conservation organisation WWF and other leading public and private organisations helped set up the Better Cotton Initiative (BCI)…Together with its partners, IKEA wants to make more sustainable cotton affordable and accessible, and also better for the environment and the people who grow it.