Chuter warned brands that they need to do more than simply issue a public statement condemning racism... "[W]e ask all brands who have released a statement of support, to publicly release within the next 72hrs the number of black employees they have in their organisations at corporate level. We also need to know the number of black people you have in leadership roles."... Chuter shared a look at her own company's demographics, revealing that 58% of employees are black and 75% are female.

... Ulta Beauty... shared that 18% of their board members, 13% of their leadership team and 6% of their associates are black... Sephora, who recently partnered with the National Black Justice Coalition, followed suit and announced that 14% of their employees and 6% of their leadership team are black... L’Oréal USA, which owns a number of popular brands, also participated and acknowledged that they still have work to do when it comes to creating a diverse workforce... Other brands that stepped up to the challenge include Glossier, Bliss, Tarte, Revlon, Beauty Blender, e.l.f.