Since taking over, the urbane Swiss-German has pushed Holcim into cleaning up its act. Like Lafarge of France and Cemex of Mexico, the industry's number two and number three, Holcim has implemented changes to improve its environmental record and reinforce its broader commitment to corporate social responsibility...Holcim's strategies to project a cleaner image vary depending on location. In the developing world, the primary focus is on basic training for staff. While education standards have improved, the group often still finds itself having to provide fundamental skills before starting to sow a broader environmental awareness in its employees.