Robin Hood Foundation chief executive Jude Mannion says an increasing number of New Zealand companies...are beginning to see how social responsibility could build their reputation with clients. The foundation helps companies identify social causes that are aligned with the business and then partners them with appropriate charities. "We are not just talking about picking a charity and writing a cheque, we are talking to them about getting really involved..." [refers to Deutsche Bank, Standard Chartered, ABN Amro, Michelin, Pfizer, Telecom, Hubbard's, Fletcher Building]