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Article

1 Apr 2010

Author:
Fowler Center for Sustainable Value, at Case Western Reserve University

Berkshire Encyclopedia of Sustainability Volume 2: The Business of Sustainability

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…Corporate leaders are recognizing the business opportunities in providing solutions to the world’s environmental and social challenges. Awareness of sustainability pressures is encouraging innovation and creating competitive advantage, while sustainability itself is being re-framed with an explicit pro-business agenda based on the power of innovation rather than the old notion of trade-off (if business wins, society must lose)...Contributing authors — who include John Elkington, Nabil Nasr, and many other leaders in business, management, and environmental studies — highlight the value-creation opportunities in their respective areas, providing a body of shared knowledge to be updated in the years ahead. This volume is a core resource for business and economics students, policy makers, members of the development community, entrepreneurs, and corporate executives…