The World Cup should have a positive impact, but evictions, exclusion zones, homelessness and a lack of engagement from Fifa and corporate sponsors have left a nasty taste...It is a moment when...international business leaders could set a new standard and send a signal to the world that global sporting events should leave an indelible imprint of positive improvement for the communities in which they are played out - and for the workers who deliver the infrastructure. There is a wide-open goal for companies to demonstrate their commitment to human rights, and yet, they have kicked the ball wide...More than a million Brazilians protested on the streets last year because they felt that the ethics of this immense coalition of power and wealth, combined with corruption across government, had brought...dispossession and poverty...Fifa and corporate sponsors are missing a powerful opportunity to negotiate with the government to make sure that communities are compensated fully, workers are well-treated and fairly paid, and vulnerable people are protected. They could play a bigger role in giving the World Cup an enduring legacy of human rights and prosperity.