While we are only too happy to recognise the contribution that Global Witness has made to the eradication of conflict diamonds, it is unfair to criticise the diamond trade in general and De Beers in particular...The reality is that both De Beers and the trade have done everything within their power to criminalise conflict diamonds, and therefore it is understandable if they actively engage in defending the reputation of the business when they have been so proactive in the Kimberley Process and system of warranties since its inception. The trade is proud of what has been achieved by co-operation and has every right to protect the image of the industry against a film that has the potential to mislead the public into believing that diamonds are still fuelling conflict and human suffering.