June 16, 2013 marks the International Day of the African Child...While the rest of the world is making a serious commitment to support children rights and their development, especially the private sector, Nigeria does not appear to have received the memo... It is no longer news that Nigeria will not achieve any of the eight MDGs by 2015...[T]he responsibility to invest in the African child and make a serious commitment to support the rights and development of the African child lies with the private sector...Private sector investment must turn its directions to children...and re-adjusting their attitudes to reach a deep understanding that supporting children’s rights is not corporate social responsibility but all about nation building. Until the private sector can understand this, the economic growth of this country will continue to be stunted...Investing in children is not only the right thing to do for their survival and quality of life, it is also vital for creating and sustaining broad-based economic growth and the essential key to nation building.