Hershey…announced that it would make a commitment to purchasing Rainforest Alliance Certified cocoa for all of its Bliss Chocolate products…This commitment is a welcome first step for Hershey to improve its supply chain accountability. This is the first commitment that Hershey has made to using an independent, third -party certification system to ensure that its cocoa is grown sustainably, including the monitoring of forced and child labor…Hershey made its announcement…one week after we announced that an ad would run during the Super Bowl that would highlight the company’s use of child slavery in cocoa production…Because of Hershey’s commitment we have decided not to run the ad, however, we will continue to press Hershey for greater commitments to end child labor throughout its supply chain. The members of the Raise the Bar, Hershey! Campaign congratulate Hershey on this first step to achieve greater supply chain accountability…