Over 2000 participants, 22% from the business world, gathered at the Annual Forum for Business and Human Rights in Geneva this year. This, alongside increasing implementation of the UNGPs, reflects continued growth of the business and human rights field...Even though there is increasing public recognition of the UN Guiding Principles on Business and Human Rights (UNGPs), National Action Plans (NAPs) are still few and existing ones fail to be action-oriented and cause change. Many Forum participants highlighted how crucial the role of the state is when enabling business respect for human rights...The general perception of business implementation of the UNGPs was surprisingly positive at this years Forum...Nevertheless, challenges remain. Answers need to be found to questions such as: How do we broaden the scope of companies working with the UNGPs?...Measuring progress should enable more progress, where progress needs to be pre-defined by the UNGPs themselves...Despite the impressive progress made since 2011, there still is a long way to go to realize business’ respect for human rights. Not only do we need to see more states committing to, and implementing the protection of, human rights, we also need to see corporations of all sizes in all countries implementing all elements of respect for human rights. It is crucial to remember that we all have already agreed on a framework on how to go about it.