...[T]he battle over the Olympics paints a false picture of the current relationship between business and human-rights activists. What is striking today is how often activists, big firms and governments are in agreement about the importance of human rights, and are working together to advance them...This new consensus is reflected by the lack of serious opposition to a new report by John Ruggie, the UN Special Representative on Human Rights, which proposes a new framework that states clearly that firms have a responsibility actively to respect human rights. [refers to Coca-Cola, General Electric, Johnson & Johnson, Kodak, McDonald’s, Samsung, Carrefour, Shell]