There will be impacts on companies in meeting the new emission reduction cuts [under the Kyoto Protocol] said Bjorn Stigson, President World Business Council for Sustainable Development (WBCSD). But Stigson was quick to add "we are also likely to see new technologies from better design and efficiency for houses, automobiles, white goods, power utilities, and less losses in power transmission." [refers to ABB, Ford, General Electric, General Motors, Shell, Siemens, Toyota]