Artículo
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
“C.K. Prahalad argues that companies must revolutionize how they do business in developing countries if both sides of that economic equation are to prosper. Drawing on a wealth of case studies, his compelling new book offers an intriguing blueprint for how to fight poverty with profitability.” - Bill Gates [refers to Hindustan Lever (part of Unilever), Cemex]