By taking its advocacy message directly to the public, GW is scaring consumers away from artisanal and “generic” diamonds...If we shut down artisanal exports, we will put one million artisanal diggers and their families — the poorest and most fragile people on earth — at severe risk. Illicit activities will blossom as legitimate firms pull out. As the industry moves to well-audited Canadian and Botswana diamonds, the diggers may lose everything — including their one cup of rice per day...The KP [Kimberly Process] does not address development issues. There is extensive environmental damage. [also refers to De Beers]