The video has been conceived and directed by Rathindran R Prasad, and has garnered appreciation and support from eminent personalities like Nandita Das, Vishal Dadlani, and yes, Nicki Minaj herself...The people of Kodaikanal, along with the factory workers and their families are suffering from chronic health problems, with kids being born with genetic problems...The video has gone viral and had 11,29,839 views by the time the story was written.