The complaint filed on 6 April 2010 by the Hamburg Customer Protection Agency against Lidl due to unfair competition resulted in a swift victory…Lidl formally agreed to cease proclaiming worldwide fair working conditions in its advertisements. The complaint was supported by the Clean Clothes Campaign (CCC) and the European Center for Constitutional and Human Rights (ECCHR)…"Lidl must retract their advertisements…" stated Günter Hörmann, the Director of the Customer Protection Agency in Hamburg…"The case demonstrates that it is risky for a corporation to put on a social guise..." said Gisela Burckhardt from the Clean Clothes Campaign (CCC)…"We hold that Lidl is legally accountable for their promises of fair working conditions…" criticized Miriam Saage-Maaß (ECCHR).