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Article

2 Mar 2016

Auteur:
Bloomberg

Melia Hotels to Build Luxury Hotel along Caspian Sea

"Iran to Get Luxury Hotel along Caspian Sea as Tourism Thaws"

Iran, where beaches are segregated by gender and alcohol is banned, is getting its first foreign-branded seaside hotel, complete with swimming pools, bars and a spa.

Melia Hotels International SA plans to open the five-star property in a 130-meter (427-feet) tower on the Caspian Sea as early as next year, the Spanish hotel operator said in a statement on Wednesday. The announcement comes after a slew of trade sanctions on the Islamic republic were lifted in January.

"We firmly believe in Iran’s tourism potential," Chief Executive Officer Gabriel Escarrer said in a statement, which didn’t say whether alcohol will be served at the bars. "We have always been pioneers in the development of new markets."

Iran’s first foreign-branded hotels in decades arrived in October, when French operator Accor SA opened a Novotel and an Ibis near Tehran’s Imam Khomeini International Airport. Hoteliers including Dubai-based Jumeirah and Abu Dhabi-based Rotana want to cash in on growing tourism in one of the Middle East’s oldest civilizations, with its ancient ruins of Persepolis, pristine Persian Gulf beaches and snow-capped skiing slopes.

Chronologie