“Shell Executive Says the Company Might Drop the Word 'Oil' From Its Name”, 10 Jul 2015

Shell Oil Company…is toying with the idea of dropping the word "oil" from its name. A company executive said it would reflect the company's increasing interest in developing renewable energy sources, but environmentalists responded that it's simply a ruse…Shell executive admitted that having "oil" in the company name was a little old fashioned, and that "at one point we'll probably do something about that"…"They can call themselves Shell Candy Company for all anyone cares, but the point is that they are still making a product that is toxic and destructive and people are going to see that," Karthik Ganapathy, [of 350.org]..."Companies don't want to be associated with words like petroleum and oil anymore. They want to window dress it so they can hide what they are doing." [he added]…At the same time, the company has undertaken several controversial oil drilling initiatives…The company isn't the first to undertake a rebranding meant to promote a more environment-conscious business image…