General Electric is shifting the strategy in its…health equipment and technology business…As part of the new health strategy, G.E. said it would invest $3 billion to develop at least 100 product and services innovations by 2015. The criteria for the new products, G.E. said, will be that they lower cost, increase access and improve quality by 15 percent…Broadly, the innovations are intended to address four needs: accelerating the adoption of health information technology like computerized patient records, delivering high technology medical equipment at lower prices, improving the access to health care by underserved communities and supporting consumer-driven preventive care.