Yum! Brands (Taco Bell, Pizza Hut, KFC and others in 2005), McDonald’s (2007), Burger King (2008), Subway (2008) and Whole Foods Market (2008) have all reached agreements with the CIW [Coalition of Immokalee Workers] to: 1. Pay at least a penny more per pound of tomatoes they purchase to directly improve farmworkers’ wages... 2. Implement an enforceable, human rights based code of conduct to improve conditions in the fields, including zero tolerance for slavery. 3. Guarantee a voice for farmworkers in monitoring and verifying improvements and work together toward an industry-wide third-party monitoring system... However, in fall 2007, the Florida Tomato Growers Exchange stepped in to halt the penny-per-pound increase from going to the farmworkers.