A decade ago the shoe giant was slammed as a sweatshop operator. Today it's taking responsibility to heart. Will it work?...Nike responded to the Malaysian scandal by admitting "serious breaches" of its code of conduct, reimbursing the workers, and paying to relocate them. Then Nike called in representatives from its 30 contract factories in Malaysia for a tense conversation about enforcing labor standards...Nike has been [also] particularly inventive at weaving environmental awareness into its design process, rating each sneaker according to a sustainability index..."I'm proud of what we've accomplished, but we're still not where we need to be," says Nike's current CEO, Mark Parker.