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기사

2005년 6월 27일

저자:
Marc Gunther, Fortune

Cops of the global village

What we're seeing here are local standards that have worldwide impact...It can be frustrating (not to mention costly) to comply with tough European Union regs, but it's bad business for multinationals to make things that won't sell across the global economy--so companies tend to cleave to the highest regulatory standards and consumer expectations no matter where they arise. [refers to Zara (part of Inditex), Carrefour, General Electric, Intel, Xerox, Motorola, Nike, Gap, Boeing, Airbus, General Motors, Volkswagen, BASF, Spectrum Sweater, DuPont, Patagonia, Dell, IBM, Hewlett-Packard]