There is an obvious need to match the [international legal] rights of companies with responsibilities, especially when doing business in countries of the South and the East... There is a need to level the playing field in order to make sure that companies respecting and promoting human rights do not face competitive disadvantages compared to others that do not take human rights aspects into account in their business operations. [refers to BP in Baku-Tbilisi-Ceyhan pipeline; ExxonMobil in Chad-Cameroon pipeline]