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기사

2008년 2월 18일

저자:
Jeremy Mullman & Michael Bush, Advertising Age

IOC Sponsors Snarled in China Controversy [subscripcion required]

Dreams for Darfur sent a press release saying it plans "several high-profile campaigns to pressure the Olympic corporate sponsors to do more for Darfur, including protests at corporate headquarters and boycotting commercials during the games."...Coca-Cola: "It's not the role of our company to directly involve ourselves in the internal policy decisions of sovereign nations…" McDonald's: "We continue to feel strongly that the only real progress that can be made in Darfur is at the United Nations and government levels."...Anheuser-Busch: "The situation in Darfur is abhorrent, and we support efforts to bring awareness to this crisis in order to increase diplomatic discussions between governments within the United Nations. We have expressed our position on this topic with the International Olympic Committee."...[Also refers to General Electric, Microsoft, Nike]