As the result of work with BSR's Sustainable Water Group, Gap Inc.'s newly launched Gap brand 1969 Premium Jeans are the first to carry messaging on the company's efforts to improve water quality in denim laundries. Gap Inc.'s Clean Water Program requires that all facilities that launder Gap Inc. jeans treat wastewater to ensure it's safe and clean before leaving the facility. [BSR's Sustainable Water Group also includes Nike, Levi Strauss, American Eagle, Coldwater Creek, JCPenney, Nordstrom, Timberland]