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기사

2005년 1월 17일

저자:
Simon Zadek, CEO of AccountAbility, in Harvard Business Review

The Five Steps of Corporate Responsibility

Nike and Nestlé learned the hard way: As society changes, we must constantly rethink how we do business. Most corporations pass through five stages as they move toward social responsibility. [also refers to Shell, Diageo, Novo Nordisk, Levi Strauss, Body Shop, BP]