Pressure from investors, customers, consumer activists and even some governments is pushing more companies, particularly multinational ones, to report their nonfinancial performance, detailing the impact of their businesses on the environment and human rights... McDonald's...plans to release its first sustainability report the week of April 15...In a move that advocates of social reporting say foreshadows corporate reporting to come, Shell will include its sustainability report in the same binding as its annual financial report for the first time this year, underscoring the message that the two go hand in hand.